Cadbury 5 Star recruits ‘uncles’ to ‘Destroy Valentine's Day’. Here's how and why
After garnering much attention for their iconic Ramesh and Suresh ads through the years, Cadbury's 5 Star brand has now ...
Warc2mon
Cadbury 5 Star: 5 Star is everywhere
Cadbury 5 Star, a flagship chocolate brand in Mondelez India's portfolio with its unique brand philosophy, and unconventional and humorous advertising approach has become one of the most favourite ...
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We have one of the best Valentine's Day campaigns across brands: Nitin Saini, Mondelez
Nitin Saini, Vice President - Marketing at Mondelez ... While Cadbury Dairy Milk Silk is about celebrating couples, Cadbury 5 Star is all about celebrating singles. As a brand, Cadbury 5 Star ...
Warc1y
Cadbury 5Star / Cadbury Perk / Cadbury Lickables: Revolutionising media with tomorrow's technology today!
3 of Mondelez brands had diametrically opposite challenges, owing to the different TGs & different ways in which the consumer behavior changed during COVID for each of the TGs. 5Star wanted to build a ...