This includes deactivating the ability to add new reviews for businesses found to be using fake reviews, and deleting all existing reviews for at least six months if they repeated

Google pledged to crack down on fake online reviews with tougher punishments for rogue reviewers and businesses that try to profit from them, British regulators said Friday following an investigation.

The UK has reached an agreement with Google to counter fake reviews, with the internet giant committing to several remedies.