Kim Kardashian is getting major backlash for her company's "tone deaf" behavior amid the raging wildfires in Los Angeles.

Kim Kardashian received criticism for promoting her SKIMS winter sale during the Los Angeles wildfires. Critics called her 'tone deaf' for not acknowledging the fires and praised her sister Khloe for using her platform to support affected individuals.

A fire along Malibu's Pacific Coast Highway has destroyed over 1,000 structures and threatens properties, including Kim Kardashian’s estate.

Khloe Kardashian has taken to social media to rage at an arson suspect who is believed to have started the Kenneth Fire, one of many wildfires currently ripping through Los Angeles.

Kim Kardashian's $70 million Malibu mansion is under threat from wildfires currently tearing through Los Angeles, as her sister Khloe calls the situation 'scary'