The leading hip-hop superstar beef has been cranked up another notch, with Drake suing Universal Music Group for defamation over rival Kendrick Lamar’s diss track “Not Like Us.”

The superstar rapper claims in a lawsuit that the record company he and Kendrick Lamar are both signed with have put his life and reputation at risk.

Drake's legal team said UMG used its resources to "elevate a dangerous and inflammatory message that was designed to assassinate Drake’s character."